http://www.msnbc.msn.com/id/5031430/
Old Navy, a brand under the company Gap Inc is located nation wide with over a thousand stores. Recently the company has decided to break away from traditional clothing and offer more of a variety for their customers. The new addition to its in store clothing is a plus sized line made for women who wear plus sized clothing. Yes this is a very good start for the company, since they have been struggling financially. This will offer more for women of this size since, it is already hard to find store that fit their size. The plus size line will be featured in only 55 stores nation wide also including the Internet. This is an effort to add something new to Gap Inc. Major stores such as The Gap and Banana Republic will also be offering new accessories and footwear. This may sound like a good idea and yes it is, but why cant this be a movement for all of the companies located under Gap Inc. I am sure that their are profession women who are plus sized and would love to wear the clothes that The Gap or Banana Republic offers.Not all plus sized women buy from the low income spectrum so just including Old Navy, which is less expensive than its sister brands The Gap and Banana Republic,is some what an insult to those who would love to shop in the high end. Also only allowing 55 stores is some what of an insult as well. There are plus sized women located in more than just 55 locations so just offering these styles of clothing in certain locations is some what pointless. I know for a fact that the Old Navy in my town does not have a plus sized section and it is a big city. I believe that Gap Inc should go beyond the boundaries of offering certain stuff in select cities and reach out more across America. Also the company should diversify The Gap and Banana Republic.make clothes for every shape and size because no one is the same. Everyone is different.
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I love Old Navy! They have cheap clothes and they are good looking too. I think that it is good for the Gap industry and will help them in the long run. I did not know that all of these companies were related to each other. I also think that new accessories will help provide a more variety of shoppers. Meaning that instead of just one group of shoppers their will be many. My mom makes me go into all of those stores everytime I go to the mall, and I had no clue that they were apart of Gap. That is a good thing to know. You again, did very well in this blog. I am especially glad you brought forth information that I had not already known. I wish you luck in the rest of your english assignments and hop that we all get good grades.
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