http://markets.on.nytimes.com/research/stocks/news/press_release.asp?docKey=600-200904061126PR_NEWS_USPR_____SF94917-4129K40NMK4VVPHN5GBNU31V4Q&provider=PR%20Newswire&docDate=April%206%2C%202009&press_symbol=undefined
New spring arrivals for The Gap. In partnership with Product Red, The Gap has pulled out a new line of T-shirts for spring. These shirts are advertising the organization with nine new artist each designing a different T-shirt. These artist come from diverse backgrounds giving the shirts different style and uniqueness.These limited edition shirts are being sold for 28 dollars each and will go on to help support the Global Fund. The Global Fund helps those with HIV/AIDS in Africa. 50 percent of the profit from these shirt sells will be donated. The Gap strongly believes in what they are doing and believes in Product Red. I think it is interesting because many would not associate charitable work with cute clothes. I think this is a good idea for Gap it supports a good cause and it also showcases new artist and their designs. With recent lows in the economy and cut backs for the company, this is an ideal way for them to get back on track. Newly designed shirts will help Product Red and gain support. These shirts are due out by the end of April and are already in stores nation wide. Even though this may not seem like an ideal way of fighting against HIV/AIDS it is the thought that counts and at least The Gap is trying to make a difference
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I think this is great for Gap, and will earn them a lot of money in this low economic time. I used to work at Gap, so this is very interesting for me. I am glad they have decided to do this, because a lot of times I felt that all Gap ever wanted and cared for was to get as many people as you can to get Gap Cards, which are credit cards. I didn't exactly agree with this, nor did I enjoy begging the customers for cards, but I guess every company has to do anything they can to stay in business. Gap is a very respected company in America, along with their other stores (Banana Republic and Old Navy), and I think supporting this cause will set a great example for the American public. I might even go buy one of those shirts myself!
ReplyDeleteI like that GAP is donating half of the money from the shirt to the charity, while increasing exposure for Product Red. I have heard stories about Starbucks doing similar promotions to support the cause. In Starbucks' case though, I heard that the actual amount of money that made its way to the charity was very small- so at least the GAP is not going that route. In my opinion, it seems kind of self serving, though. GAP isn't exactly making any sacrifice with this program; they are getting half of the profit from a shirt that would not have been sold if not for the charity. If they really care about the charity, why not donate all of the profit?
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