http://www.nytimes.com/2007/04/05/fashion/05ROW.html?scp=62&sq=Gap%20Inc&st=cse
In this article The Gap is trying to think outside the box or what it normally does. A majority of Americans are cutting back due to the recent economy. From the loss of jobs to higher prices for gas and food, many Americans simply are cutting back on what they would normally do. Gap Inc however is taking a new approach to financial hardships. Gap Inc in recent years has had troubling financial news, with sales declining and cutting cost The Gap thought it would be good to offer designer clothes at cheap and somewhat affordable cost. However these clothes are not just any desingners and they are not your high fashioned designers. These designers are winners of a fashion contest organized by fashion designers of America and Vogue magazine. These designers will put a new spin on clothes making them unique trendy and fashionable. This a good way for these designers to get a head start in the industry and an even better start for The Gap since they have been struggling financialy. What this proves is how open minded The Gap is. The Gap is thinking outside the box and offering young and new designers a chance to experience what it is like in the fashion world!
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I had no clue that GAP was doing this. What a good thing to find and be able to include in your research. Has GAP already started doing this and if so what are the statistics for this being a successful project? I think by GAP doing this and trying something new though, it is really going to help boost their company. I have noticed them falling behind other major stores and not being near as popular as they used to be. I think you should include this article in your project because it seems like you are really interested in it and could do a good job explaining it. GOOD JOB!
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